DESIGNING VALUABLE BRANDS FOR EXPERTISE-BASED ENTERPRISES

About

Brandbook is a creative agency that focuses on growing stakeholder value for expertise-based enterprises.

Expertise-based

organizations are those that command a premium value due to their unique experience, understanding, and special capabilities in their market. These include consulting organizations, also manufacturers who offer an overlay of product expertise that sets them apart. In our experience, organizations recognized as experts command premium pricing and higher value to stakeholders.

Enterprises

are organizations with a high sense of mission. can be for profit models, publicly traded models, State Owned Enterprises, and also Not-for-Profit organizations with the expertise to offer special educational or entertainment value to their constituencies.

Branding

is what drives your organization; its core beliefs, customer experience, its reason for being. We strive to make your brand look and feel as great to the outside world as it is at its heart.

Brand Value

is the long term understanding and respect the marketplace attaches to your organization. It is monetary in the sense that a strong brand commands higher prices, higher customer loyalty, and greater employee commitment. But increasingly, “values” mean an organization’s ethos, and the feelings of worth and integrity surrounding an organization.

Brandbook’s projects have won for its clients more than 100 international design awards. Brandbook is based in Atlanta with clientele throughout the US, the ASEAN nations, the UK and the EU.

David Laufer

  • Thirty+ year design career includes financial reporting, branding and product design, exhibit design. Also a consultant on innovation, design thinking, and business strategy. See client list
  • Fellow, AIGA, the professional association for design Founding trustee /past president of AIGA‘s Atlanta Chapter
  • Past president National Investor Relations Institute Atlanta chapter.
  • German Design Council Award for Brand Excellence
  • More than 20 ARC awards for Annual Reporting 2012-2019
  • Volunteer Director of Global Brand 2007-2018, “Little Free Libraries” global literacy action movement.
  • BFA in design Carnegie Mellon University. Champion International Corp. Imagination Scholar Phi Kappa Phi Scholar.
  • Author, Dialogues With Creative Legends, New Riders Press, San Francisco (Division of Pearson Publishing) Released in English 2013. Chinese Language edition released in 2015.
client listing by industry type

Brandbook Clientele

Confidentiality

We wish to thank the many clients who have put their trust in us over the past 3 decades. Some, for competitive reasons, request that we not show the nature of our work for them, which we always respect. We are especially grateful to those listed on this web site who have given permission to use their names and projects as representative examples of our work.

PROFESSIONAL
  • Dynamic Marketing Systems, Norcross, GA

  • Design+Environment, Atlanta, Georgia

  • Electrical Cable Specialists, Norcross, GA

  • Hand Design Studio, Atlanta, GA

  • Judicial Council of Georgia/Administrative Office of the Courts, Atlanta

  • Lord Aeck Sargent Architects, Atlanta Miller & Martin, LLP, Atlanta

  • TVS Design, Atlanta
    Working Buildings, Atlanta
CULTURAL & INSTITUTIONAL
  • Atlanta Symphony Orchestra, Atlanta

  • Computer Museum of America, Roswell, GA

  • Emory University, Woodruff School of Nursing, Atlanta Emory Health Care, Decatur, GA

  • High Museum of Art, Atlanta

  • Indonesia Natural Gas Association, Jakarta

  • Museum of Modern Art, New York

  • Oral History Association, Atlanta, GA

  • University of Georgia Press. Athens, GA

  • University of Georgia, Lamar Dodd Art Center, LaGrange, GA
MEDIA
  • Avon Books Division of Hearst Corporation, New York

  • Mercer University Press, Macon, GA

  • New York Times Books, New York

  • Oxford University Press, New York

  • Oxmoor House, Birmingham, AL

  • Southern Progress Corporation, Birmingham, AL

  • Time-Warner Corporation, New York

  • Turner Environmental Broadcasting, Atlanta
REAL ESTATE AND FINANCE
  • Credit Suisse, Zurich

  • Legg Mason Real Estate Services, Philadelphia

  • Mimms Enterprises, Roswell, GA

  • Miller Gallman Developers LLC, Atlanta

  • The Shopping Center Group, Atlanta

  • Robinson-Humphrey/SunTrust Capital Markets, Atlanta and New York

  • Synchrony Financial, Alpharetta, GA

  • Tishman Speyer, New York
CORPORATE
  • Armstrong Floors, Lancaster, PA

  • Bard Medical Division, C.R. Bard, Covington, GA

  • Bentley Prince Street, City of Industry, CA

  • Brown Industries, Dalton, GA

  • The Coca-Cola Company, Atlanta

  • General Electric GE Capital Division, Alpharetta, GA

  • Georgia-Gulf Corporation, Atlanta

  • Georgia-Pacific Corporation, Atlanta

  • Hopper Paper Corporation, Stamford, CT

  • Indonesia Natural Gas Association, Jakarta, Indonesia

  • Kimberly Clark Corporation, Neenah, WI

  • Mead Corporation, Dayton, OH

  • Neenah Paper, Roswell, GA

  • Pike Family Nurseries, Atlanta

  • PT Perusahaan Gas Negara Tbk Jakarta, Indonesia

  • Shaw Carpets, Dalton, GA

  • Unisource, Atlanta
TECHNOLOGY
  • Accu-Tech Division of Anixter Corporation, Alpharetta, GA

  • Computer Business Solutions, Marietta, GA

  • Lucent Technologies, Norcross, GA

  • NordX/CDT, Toronto, Canada

  • Scientific-Atlanta Division of Cisco Systems, Norcross, GA