DESIGNING VALUABLE BRANDS FOR EXPERTISE-BASED ENTERPRISES

Apollo 11 Fiftieth Anniversary

Client: COMPUTER MUSEUM OF AMERICA

Industry Position: 3rd largest Computer Museum in the world 

Assignment: The Apollo missions in the 1960’s accelerated technical advances in rocketry, human space flight, telemetry, guidance, and numerous other areas. Most of all, Apollo’s need for onboard computing accelerated the development of computing. The Apollo Guidance Computer is credited with kick-starting the miniaturization of circuitry, memory and kick-starting the microputing revolution. Brandbook designed the exhibit including a lunar lander, a history of rocketry, and an exhibit of computing in space. Brandbook researched and developed detailed interpretive sessions on each topic. 

Results: The Apollo exhibition drew attention from more than 60 media outlets, and visitors from all over the US.