Agency: Brandbook LLC
Client: Computer Museum of America
Industry position: With more than 250,000 artifacts of the digital revolution in its collection, CMoA will be one of the nation’s premiere computer museums.
Assignment: Startup Branding for new technology education museum.
Brandbook conducted a survey of more than 50 technology museums worldwide to help CMoA establish a look that is both unique, and squarely within the museum-going audience’s expectations for a high quality educational experience.
The museum’s tagline “Innovation Past Forward” springs from the core belief of the founders that technology history offers many valuable insights for entrepreneurs and students. The “flying cursor” logo ties together “Past” and “Forward” and forms the basis for interpretive graphics inside the museum as well as marketing to the wider world.
