PGN 2018 Investor Relations Package
Client: PGN
Industry Position: PGN is the state natural gas distribution company of Indonesia. It is a crucial part of the country’s national energy policy.
Assignment: Develop theme and graphic identity to explain the company’s merger with Pertamina, and explain the company’s strategies for growth in a rapidly evolving global energy marketplace.
Brand Strategy: The theme “Doors of Opportunity” served a dual purpose, since PGN was “Unifying” with another state controlled enterprise, and breaking the word “Opportunity” became “Opport—Unity”.
Major trends were illustrated as architectural structures—reinforcing the strength of investment in infrastructure. PGN MarCom developed stuffed animals for advertising, so we added a box to the package to include them
Results: PGN was among the top 10 annual reports in the world by League of American Communications Professional & Platnium winner for the 5th time in 6 years—including 2 #1 rankings—a feat unequaled by any other public company.
