DESIGNING VALUABLE BRANDS FOR EXPERTISE-BASED ENTERPRISES

EXHIBITION DESIGN FOR 2015 WORLD GAS CONFERENCE, PARIS

Client: INDONESIA GAS ASSOCIATION

Industry Position: IGA is a consortium of 25 major industries with interests in Indonesia’s natural gas industry, representing more than 100 Trillion Cu.Ft. of proven reserves.

Assignment: BrandBook was engaged by IGA to design a 115 m2 (1240 s.f.) exhibit promoting Indonesia’s natural gas industry. Its principal purpose was to demonstrate the tremendous opportunity for economic growth of Indonesia’s natural gas industry to foreign investors. the booth included networked motion graphics, an interactive wall map and private conference space. It also featured a coffee bar offering a selection of gourmet Java and Sumatran coffees.

Results: More than 2500 World Gas Conference delegates, including world leaders, Institutional Investors and Industry executives visited the exhibit, resulting in significant commitments for new partnerships and direct investment.