Client: ELECTRICAL CABLE SPECIALISTS
Industry Position: ECS provides technical support for complex electrical cable used in heavy industry.
Assignment: Expand ECS’s high touch service philosophy beyond ordering and fulfillment—to streamline the customer’s cable inventory management.
Brand Strategy: Brandbook collaborated with Monumental Interactive to develop an app that uses bar codes and mobile devices to track every reel of cable from delivery to recycling.
Results: Efficiency of cable utilizatation among customers who have adopted ReelTrack® has increased by as much as 12%. And, ECS has broadened industry recognition as the premiere brand for innovation and service excellence.
