DESIGNING VALUABLE BRANDS FOR EXPERTISE-BASED ENTERPRISES

ZERO EMISSIONS PACKAGING STRATEGY

Client: BENTLY PRINCE STREET

Industry Position: Niche player in a high end commercial floor covering marketplace.

Agency: Brown Industries

Assignment: Revamp Specifier Sample Kit System the entire line of commercial carpets to achieve and promote “Mission Zero”—packaging and product with no carbon load.



Dialogue with the BPS sales force uncovered several opportunities; one—switching from metal closures to concealed magnets—reduced the time required to open and access samples from 11.5 to 1.5 seconds.
Informed choice of materials, inks, adhesives, processes, and wind offsets met mission zero. We created a ‘parent’ assembly that could be run in volume, then customized as needed for each product line.