INDUSTRY POSITION: Founded in 1899, Legg Mason is a diversified asset manager, serving individual and institutional investors on six continents. Legg Mason’s assets under management aggregated to $707.1 billion. Legs Mason U.S. Real Estate Advisors was founded to offer European investors the growth potential and tax advantages of US real estate.
ASSIGNMENT: Create a sub-brand tied closely to the Legg Mason identity, and apply the sub-brand to project marketing collateral. The branding system needed to accommodate co-branding with European investment banks. It was set up as a digital asset management (DAM) system to allow new product offerings to be pulled into a digital template and distributed quickly.
RESULTS: We developed a project structure allowed creation of clean, consistently branded offerings deployable in hours anywhere within the LEGG affiliate system.
