Client: ORAL HISTORY ASSOCIATION
Industry Position: OHA is the premiere learned society for the creation and study of recorded interviews as primary history. Changing membership profiles and fast evolving technological landscape necessitated a rethink of strategy and brand.
Assignment: Create a new look for an organization with roots in analog media, to attract and provide value to a new generation of digital practitioners.
Brand Strategy: BrandBook conducted stakeholder interviews and developed a set of core values to society that reflect the excitement and immediacy of recorded interviews as history.
Results: OHA’s new branding helped kick off its 50th year with a new mission, with record membership and a surge of
new interest in the field. The branding has positioned OHA as the accessible authority; teacher and technologist for a new generation of oral historians.
