Client: ELECTRICAL CABLE SPECIALISTS
Industry Position: ECS is a distributor of specialized electrical cable used in heavy
industry. ECS differentiates from its large competitors with technical expertise and end to end service.
Assignment: Rebranding & development of marketing programs and sub brands, development of Mobile App, Customer Training, Investor Relations.
Design Strategy: Brandbook conducted a study of competition and interviews with key clients and vendors. The findings pinpointed what customers saw as the differentiating factors; these became the foundation of a brand strategy for long term growth.
Results: Strong branding and operational excellence lead to 500% in sales over a 7 year period.
